AI Writing
How to Write with AI Without Sounding Like AI: 10 Habits That Give the Machine Away When a communication professional uses artificial intelligence to prepare a text, three questions appear almost immediately. Will the audience notice? Will they care? And even when nobody notices, is it acceptable to let a machine write on our behalf? […]
The ROI of Culture
When a company needs to improve results, the first instinct is usually very clear, perform better with the same team. Make every person give more of themselves, unlock more focus, more accountability, more quality, more speed, more energy. That instinct is right. In many cases, the easiest and most sustainable way to grow is to […]