
We don’t replace CEOs, Communication & Marketing Directors or HR & Talent teams
Instead, we partner with them, bringing value with an external, creative, strategic, and technological perspective that supports their work holistically

Communication is not a Luxury
For us, communication is the central nervous system of any organization, connecting the people who bring it to life. After all, an organization lives through how its people speak, listen, align around purpose and move forward together.
What success means to us
Profitability
Doing great work requires resources and that’s nothing to hide. To keep doing what we love, and to do it brilliantly, we need to be sustainable.

Social Impact
Success is helping our clients go beyond their purpose, influencing their industry and contributing meaningfully to people’s lives and society as a whole.

Intuition & Data
We trust our gut, but we validate it with insight. Intuition tells us where to look; data shows us how to move.

Diversity
We feel at home everywhere and make everyone feel at home with us. Multiculturalism is our superpower. Global Purpose with a Spanish twist.

Meet the Leadership Team
We design tailor-made teams, activating hyper-specialized roles to meet each client’s goals, challenges, and cultural context
| Nombre | Foto | Cargo | Idioma |
|---|---|---|---|
| Ana Castrillo-Soto | ![]() | Founder & CEO - Strategic Communication Specialist | ES, EN, FR |
| Martín Parra | Content & Communication Director | ES, EN | |
| Kristi | Content & Communication Director | ES | |
| Paula Franco | Senior Graphic Designer / UX/UI | ES | |
| Roger | Senior Graphic Designer – 3D & UX/UI | ES | |
| Salva | Web Developer & Programmer | ES | |
| Carlos | Audiovisual Communication Specialist | ES | |
| Jose | Animation & Special Effects | ES | |
| Salva | Innovation & Technology Specialist | ES | |
| Jiuyn | Legal, Compliance & International Affairs | ES |
Ana Castrillo-Soto

Founder & CEO - Senior Communication Expert
ES, EN, FR
Martín Parra
Content & Communication Director
ES, EN
Paula Franco
Creative Director
ES, EN
SOTO is a global company founded on trust. Here’s a snapshot of SOTO’S global presence and impact.
Delivering
Success Since
Operating
Across
A Multicultural Team Fluent In
Proudly a Women-Owned Business

We speak for them to the world.

























They speak for us with their trust.
