Want to shape the future and lead your industry for the next 10 years?

We don’t replace CEOs, Communication & Marketing Directors or HR & Talent teams

Instead, we partner with them, bringing value with an external, creative, strategic, and technological perspective that supports their work holistically

Communication is not a Luxury

For us, communication is the central nervous system of any organization, connecting the people who bring it to life. After all, an organization lives through how its people speak, listen, align around purpose and move forward together.

What success means to us

Profitability​

Doing great work requires resources and that’s nothing to hide. To keep doing what we love, and to do it brilliantly, we need to be sustainable.

Social Impact​

Success is helping our clients go beyond their purpose, influencing their industry and contributing meaningfully to people’s lives and society as a whole.​

Intuition & Data​

We trust our gut, but we validate it with insight. Intuition tells us where to look; data shows us how to move.​

Diversity​

We feel at home everywhere and make everyone feel at home with us. Multiculturalism is our superpower. Global Purpose with a Spanish twist.​

Meet the Leadership Team

We design tailor-made teams, activating hyper-specialized roles
to meet each client’s goals, challenges, and cultural context

NombreFotoCargoIdioma
Martín ParraContent & Communication DirectorES, EN
KristiContent & Communication DirectorES
Paula FrancoSenior Graphic Designer / UX/UIES
RogerSenior Graphic Designer – 3D & UX/UIES
SalvaWeb Developer & ProgrammerES
CarlosAudiovisual Communication SpecialistES
JoseAnimation & Special EffectsES
SalvaInnovation & Technology SpecialistES
JiuynLegal, Compliance & International AffairsES

Ana Castrillo-Soto

Founder & CEO - Senior Communication Expert

ES, EN, FR

Martín Parra

Content & Communication Director

ES, EN

Paula Franco

Creative Director

ES, EN

SOTO is a global company founded on trust. Here’s a snapshot of SOTO’S global presence and impact.

Delivering
Success Since

2019

Operating
Across

+14Countries

A Multicultural Team Fluent In

+6Languages

Proudly a Women-Owned Business

We speak for them to the world.

They speak for us with their trust.