SOTO BP

SOTO’s secret is in the DETAILS.

It is the little things we do every day that make the difference and allow us to evolve and achieve the EXTRAORDINARY.

At SOTO Business Partners we are, above all, an authentic international team, dedicated body and soul to the areas of consulting, marketing, communication and digitalization.

About us

SOTO BP is a GLOBAL CONSULTING FIRM AND GLOBAL STRATEGIC AGENCY that brings together the talent of exceptional people, with a strong international background and linguistic and multicultural expertise.

We are a unique, independent and autonomous team, with a high analysis capacity, attention to detail, adaptability and reactivity.

Our work addresses multiple disciplines in a transversal and interconnected way, from analysis, management and strategy design to the creation of multi-format content.

Within our core values, we highlight the personal touch. We firmly believe that the best way to carry out our work is to be connected to the reality and current affairs of our clients, becoming one more piece within their organization.

- THE SOTO WAY -

OUR GUIDING PRINCIPLES

HUMILITY

COMPASSION

HONESTY

EXCELLENCE

LOYALTY

DIVERSITY

SOTO'S PHILOSOPHY

values of soto

MEET OUR TEAM

Ana

Paola

Roberto

Raquel

Martín

Kristi

Salva

Ignacio

Eva

Roger

Cristina

Jiun

SOTO'S ESG COMMITMENT

SOTO'S ESG COMMITMENT

ENVIRONMENTAL

  • Efficiency and resource optimization: we take advantage of digital tools to work remotely, minimizing travel and reducing our carbon footprint.

  • Global thinking, local application: we work with local suppliers, equipment and resources, contributing to more sustainable practices.

  • Environmental awareness: we promote environmental activities and initiatives as part of our strategy and that of our customers. We also prioritize waste minimization in all our events.

SOCIAL

  • Diversity and inclusion: our team is made up of professionals from different nationalities, reflecting our global nature and vision, as well as a horizon of opportunities.

  • Prioritizing the human: we are people dealing with people. Respect, tolerance, closeness, honesty and empathy are the fundamental pillars on which we build our relationships and coexistence.

  • Philanthropy: aware of our own social footprint, we support and promote social development initiatives and projects at a global level.

CORPORATE / GOVERNANCE

  • Union and transparency: we encourage a horizontal organization and open communication, both within and outside our own team.

  • Professional development: our work environment offers optimal and fair conditions that favor work-life balance and flexibility while promoting learning and career development for all our colleagues.

  • Shared values: SOTO’s strategic direction is defined from a collective conscience, expressing the ideas, projects and ethical principles of the entire team.

Jiun

Legal Compliance & Advocacy Consultant

«Ain’t nothin’ over ’til it’s over.»

[Rambo]

Kristi

International Business Development Consultant

«Just do it.»

[Nike]

Eva

Creative Director

«Do or do not. There is no try.»

[Master Yoda, Star Wars. Episode V: 
The Empire Strikes Back]

Roger

Creative Designer

«Be yourself, everyone else is already taken.»

[Oscar Wilde]

Salva

Web Consultant

«Las decisiones difíciles requieren voluntades fuertes.»

[Thanos]

Cristina

Creative Designer

«Live and let live.»

[Friedrich von Schiller]

Martín

Digital Communication Consultant

«Everything else can wait, but the search for God cannot wait.»

[George Harrison]

Raquel

Communication Consultant Strategic Account Manager

«Fais de ta vie un rêve et d’un rêve une réalité.»

[Le Petit Prince]

Roberto

Key Account Director

«Soñar siempre, rendirse nunca.»

[Roberto García Navarro]

Ana

Communication & Marketing Strategist | CEO

«What you think you create, what you feel you attract, what you imagine you become.»

[Buddha]

Paola

Multimedia Project Director

« I write, erase, rewrite

Erase again, and then

A poppy blooms.»

[Katsushika Hokusai]

Ignacio

Web Development Specialist

«Tough times never last, only
tough people last.»

[Demi Demi]