SOTO’s secret is in the DETAILS.

It is the little things we do every day that make the difference and allow us to evolve and achieve the EXTRAORDINARY.

At SOTO Business Partners we are, above all, an authentic international team, dedicated body and soul to the areas of consulting, marketing, communication and digitalization.

Content is the present – and future – of marketing.

How do companies create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action?

Undoubtedly one of the most important actions within the professional activity is the creation and dissemination of valuable content, adapted to different formats, channels and audiences, with the purpose of establishing and maintaining an equally valuable relationship with the target audience.

The content launches a message, communicates and opens a way for interaction and dialogue, the result of which does not necessarily have to be a commercial exchange. Depending on the nature of the organization and the intent of the message, the fruit of effective communication can be partnership or cooperation between different entities or communities, divulgation or the creation of social awareness.

Social Media Marketing (planning, community management) / Audits (SEO, SEA, Content) / SEO, SEA, SEM / Customer journeys / Inbound Marketing / Tendances: Keyword research / Funnel setup / Automations / Newsletters / Content creation / Branding / Blogs / Infographics / Hubspot setup & integrations / Audiovisual & Web Solutions / Events / Results monitoring


Legal Compliance & Advocacy Consultant

“Ain’t nothin’ over ’til it’s over.”



International Business Development Consultant

“Just do it.”



Creative Director

“Do or do not. There is no try.”

[Master Yoda, Star Wars. Episode V: 
The Empire Strikes Back]


Creative Designer

“Be yourself, everyone else is already taken.”

[Oscar Wilde]


Web Consultant

“Las decisiones difíciles requieren voluntades fuertes.”



Creative Designer

“Live and let live.”

[Friedrich von Schiller]


Digital Communication Consultant

“Everything else can wait, but the search for God cannot wait.”

[George Harrison]


Communication Consultant Strategic Account Manager

“Fais de ta vie un rêve et d’un rêve une réalité.”

[Le Petit Prince]


Key Account Director

“Soñar siempre, rendirse nunca.”

[Roberto García Navarro]


Communication & Marketing Strategist | CEO

“What you think you create, what you feel you attract, what you imagine you become.”



Multimedia Project Director

“I write, erase, rewrite

Erase again, and then

A poppy blooms.”

[Katsushika Hokusai]


Web Development Specialist

“Tough times never last, only
tough people last.”

[Demi Demi]