How to build a solid brand identity and image to boost your impact and growth?
Building a solid brand identity and image that will become a boost for your growth is not an easy task. The name, the logo design, the colors, the selected typographies, the choice of certain key words within the communication… all the details are part of the same idea, and together they are capable of launching a message with a strong impact.
Branding is applicable to all communication actions, from advertisements and posters to the design of product packaging, and has a strong visual and emotional component that appeals to subjectivity.
Consequently, it is a fundamental tool for processes such as perception and identification.
Therefore, at SOTO we offer advice and support in the construction and redesign of brand identity, based on the strategy, the editorial line and the vision & mission of the organization. We help to define precisely what you want to transmit and materialize it in an optimal way in each case.
Naming / Logo design and corporate identity / Advertising graphics / Slogan / Packaging / Audio branding