SOTO’s secret is in the DETAILS.

It is the little things we do every day that make the difference and allow us to evolve and achieve the EXTRAORDINARY.

At SOTO Business Partners we are, above all, an authentic international team, dedicated body and soul to the areas of consulting, marketing, communication and digitalization.

How do you build a solid brand identity and image to boost your impact and growth?

Building a solid brand identity and image that will become a boost for your growth is not an easy task. The name, the logo design, the colors, the selected typographies, the choice of certain key words within the communication… all the details are part of the same idea, and together they are capable of launching a message with a strong impact.

Branding is applicable to all communication actions, from advertisements and posters to the design of product packaging, and has a strong visual and emotional component that appeals to subjectivity. 

Consequently, it is a fundamental tool for processes such as perception and identification.

Therefore, at SOTO we offer advice and support in the construction and redesign of brand identity, based on the strategy, the editorial line and the vision & mission of the organization. We help to define precisely what you want to transmit and materialize it in an optimal way in each case.

Naming / Logo design and corporate identity / Advertising graphics / Slogan / Packaging / Audio branding


Legal Compliance & Advocacy Consultant

“Ain’t nothin’ over ’til it’s over.”



International Business Development Consultant

“Just do it.”



Creative Director

“Do or do not. There is no try.”

[Master Yoda, Star Wars. Episode V: 
The Empire Strikes Back]


Creative Designer

“Be yourself, everyone else is already taken.”

[Oscar Wilde]


Web Consultant

“Las decisiones difíciles requieren voluntades fuertes.”



Creative Designer

“Live and let live.”

[Friedrich von Schiller]


Digital Communication Consultant

“Everything else can wait, but the search for God cannot wait.”

[George Harrison]


Communication Consultant Strategic Account Manager

“Fais de ta vie un rêve et d’un rêve une réalité.”

[Le Petit Prince]


Key Account Director

“Soñar siempre, rendirse nunca.”

[Roberto García Navarro]


Communication & Marketing Strategist | CEO

“What you think you create, what you feel you attract, what you imagine you become.”



Multimedia Project Director

“I write, erase, rewrite

Erase again, and then

A poppy blooms.”

[Katsushika Hokusai]


Web Development Specialist

“Tough times never last, only
tough people last.”

[Demi Demi]