Content is the present – and future – of marketing.
How do companies create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action?
Undoubtedly one of the most important actions within the professional activity is the creation and dissemination of valuable content, adapted to different formats, channels and audiences, with the purpose of establishing and maintaining an equally valuable relationship with the target audience.
The content launches a message, communicates and opens a way for interaction and dialogue, the result of which does not necessarily have to be a commercial exchange. Depending on the nature of the organization and the intent of the message, the fruit of effective communication can be partnership or cooperation between different entities or communities, divulgation or the creation of social awareness.
Social Media Marketing (planning, community management) / Audits (SEO, SEA, Content) / SEO, SEA, SEM / Customer journeys / Inbound Marketing / Tendances: Keyword research / Funnel setup / Automations / Newsletters / Content creation / Branding / Blogs / Infographics / Hubspot setup & integrations / Audiovisual & Web Solutions / Events / Results monitoring
