SOTO’s secret is in the DETAILS.

It is the little things we do every day that make the difference and allow us to evolve and achieve the EXTRAORDINARY.

At SOTO Business Partners we are, above all, an authentic international team, dedicated body and soul to the areas of consulting, marketing, communication and digitalization.

Meet our team Paola Multimedia Project Manager

MEET OUR TEAM – Hello! I am Paola Facó, Multimedia Project Director

Hello! I am Paola Facó, expert in Digital Marketing and Audiovisual and Multimedia Communication. My professional career has developed in various areas, both in the private sector and in public institutions and NGOs. Currently, I hold the position of Multimedia Project Director at SOTO Business Partners, where I lead a team dedicated to the creation and management of innovative multimedia projects.

I would highlight my profile as international due to my experience in different countries, including Spain, the United States and Ecuador. In addition, I am fluent in several languages, which has allowed me to work with clients from different continents and adapt to different cultures and contexts.

Regarding my professional experience, I have worked in diverse industries and sectors, from technology to food & beverage, through the public sector and corporate communication. I have developed strategies and digital content for European brands and organizations, implementing new technologies such as Artificial Intelligence.

My responsibilities include Multimedia Project Management, Strategic Coordination and Quality Supervision to guarantee the success of initiatives in a dynamic and competitive market. My current work focuses mainly on the creation and management of digital strategies and content, and the supervision of the production of audiovisual resources adapted to different communication channels.

My work brings significant value to clients by providing tangible results in terms of generating and attracting clients through various digital channels. A specific example of a project that I am especially proud of is the implementation of digital strategies for brands like Sigma (Campofrío, Vegalia, Navidul, etc.), to improve the company culture with its workers throughout Europe.

Working at SOTO allows me to grow both personally and professionally, giving me the opportunity to develop my creativity and leadership in a collaborative, dynamic and empathetic environment.

Regarding the future of strategic communication, I believe that the integration of digital tools will continue to be vital, as well as the continuous adaptation to new trends and emerging technologies to maintain relevance in a market in constant evolution. However, in the midst of this technological boom, I like to remember a phrase from Steve Jobs that has left a deep impression on me: “Technology is nothing. What’s important is that you have faith in people.”

Share the Post:
Newsletter Sign Up - Soto BP


Legal Compliance & Advocacy Consultant

“Ain’t nothin’ over ’til it’s over.”



International Business Development Consultant

“Just do it.”



Creative Director

“Do or do not. There is no try.”

[Master Yoda, Star Wars. Episode V: 
The Empire Strikes Back]


Creative Designer

“Be yourself, everyone else is already taken.”

[Oscar Wilde]


Web Consultant

“Las decisiones difíciles requieren voluntades fuertes.”



Creative Designer

“Live and let live.”

[Friedrich von Schiller]


Digital Communication Consultant

“Everything else can wait, but the search for God cannot wait.”

[George Harrison]


Communication Consultant Strategic Account Manager

“Fais de ta vie un rêve et d’un rêve une réalité.”

[Le Petit Prince]


Key Account Director

“Soñar siempre, rendirse nunca.”

[Roberto García Navarro]


Communication & Marketing Strategist | CEO

“What you think you create, what you feel you attract, what you imagine you become.”



Multimedia Project Director

“I write, erase, rewrite

Erase again, and then

A poppy blooms.”

[Katsushika Hokusai]


Web Development Specialist

“Tough times never last, only
tough people last.”

[Demi Demi]